By Kevin Sinclair
Page Rank or PR is one of the most essential aspects of many online marketers include while designing their marketing campaigns web sites, Google is well know for its page rankings. Search Engine Optimization determines the page rank as well as whether or not the subject is a hot topic.
In order to determine how well they should rank, Google uses a complex algorithm to analyze web pages. The manner or formula that Google uses is a well-guarded secret. However, it is public knowledge that one consideration is in the number of pages that link to a particular page or backlinks.
The internet is full of information concerning backlinks. It is however, controversial as to the manner of how individuals get their links as well as almost everything concerning page rank. Some individuals get their backlinks by purchasing them for others or a link broker; however, Google discourages this type of practice to do so.
Google holds its stance, that a page rank should be naturally popular and not artificially stimulated by outside sources. The page rank, according to Google should reflect the true interest and relativity of the page according to specific search terms.
Of course, some contend that this type of method of determining the page rank is great and worthwhile, whereas there are others who consider this as an overbearing, sinister motive on Googles part.
Although, the argument continues concerning the rules of Google, the backlinks hold importance in ranking web pages. If you are into marketing online, page rank is an essential issue to you and your sales.
Page ranking is vital, since it can increase the traffic you have for potential clients. If your page falls below the first page of search engine results, it will influence the amount of internet traffic your site entertains.
Each link does carry its own difference in quality, since it is not only the number of backlinks on a site, but the quality of those links as well. Yet again, this is an area of controversial debate.
Reciprocal links can make a bad impression where page rank is concerned; since this is when different, sites trade links to improve the page rank of their web page. Google passes over reciprocal links. In other words, pages that contain reciprocal links will not benefit from page rank, so it is a big waste of time.
When it comes to Search Engine Optimization, Google is more in favor of one-way links. These links lead from one site to another website, with no reciprocal links involved between the two sites.
The favoritism of these one-way likes is quite simple really. Many consider that, a website that has many links leading to it is providing information that others may consider high in value.
Therefore, a page rank will reflect that other individuals think it a good website because of the number of links that lead you to that particular website. Whether you agree or not, the reasoning for this is compelling, while many leading SEO experts consider backlinks and the quality of those links to hold consideration in the calculation of a page rank.
The true issue is however, that many online marketers need to learn how to go about finding valuable and valid links for their websites. There are two basic methods, which are DIY, Do it yourself or OS, Outsourcing.
The do it yourself method is demanding and time consuming, although it features considerable merit for many reasons. However, it simply means taking the time to build good relationships with other websites, since this will aid in increasing the natural page rank. This is what Google looks for when ranking web pages.
Link building by Outsourcing are a process you can use through an assortment of agencies that specialize in this technique. Many online businesses claim the ability of being a matching service. This permits you to get backlinks from various other web sites. They match you up with other web sites they have in their database of related content.
However, there are risks involved with outsourcing since you have no real control of the method that links are created for your website. Therefore, it is in your best interest to study the practices and polices of any type of link building program. When it comes to outsourcing your link building to others, it is best to practice the art of caution.
On the other hand, social networking is quickly becoming a very popular technique for acquiring inbound one-way links to your website. It is however, an experimental method at this time. However, many individuals report that this method brings considerable success and quickly improves a page rank.
Backlinks are only one of the contributing factors out of hundreds of factors that determine page rank, according to Google. Google has no intention whatsoever in giving away its secret information, since it feels this would compromise the integrity of Google and its search engine results.
What is obviously significant and well known is that Google ranks pages according to the quality and number of backlinks as a central factor. Online marketers should pay special attention to such details as they would any other faucet of their business enterprise. This is something to consider carefully with any type of marketing strategy.
You should always be careful and take your time to focus while creating your web pages and website, so that they are search engine optimized. Although, backlinks are essential, they are only one portion of how well your page is ranked in the search engine results.
Optimization for search engines should always hold a forefront in your thoughts and planning, when writing your blogs or building your web pages as well as writing articles to use in a marketing program. In order to do the Google dance it is imperative that we all learn the first steps to enjoy the success of having our web pages within a top page rank.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.
Article Source: EZineArticles